This article was written by Trenton Moss, director and founder of the user experience consultancy, Webcredible, and edited by Webvolve.
A higher search ranking is what many website owners dream of. What they don't realize is that by optimizing their site for the search engines, if done correctly, they can also optimize it for their site visitors.
Ultimately this means more people finding your website and increased sales and lead generation. But are search engine optimization and usability compatible? Aren't there trade-offs that need to be made between giving search engines what they want and giving people what they want? Read on and find out (although I'm sure you can guess the answer!)