Avoiding the Mistakes Most Online Storefronts Make

It’s incredibly easy to setup an online store – within a day, a store owner can have a Shopify or Etsy store up with a few products ready to take orders. But there’s more to having a successful e-commerce storefront than that. How will customers find you? How will you fulfill orders? Can your business model survive the percentages that some platforms take per transaction and still be profitable?

A whopping 90% of online stores fail within the first 4 months. That pales in comparison to regular brick and mortar stores where almost 80% will make it the first year. The most common reasons for failure are poor online marketing, lack of search engine visibility, little market for products and services, low cash flow, and price/cost issues. However, knowing these issues beforehand, arming yourself with information, and building a strategy around sales of your products online will put your company on better footing to be one of those success stories!

Building a Successful Foundation For Your Business

While there are many pieces to crafting your e-commerce business plan, it is ultimately built on having a web platform that is fast, secure, reliable, and has the tools needed to maintain your evolving product line and capture/fulfill orders. With Webvolve as your partner for this platform, you’ll benefit from the experience our company has working with dozens of shopping cart options. From Shopify to Big Commerce to Etsy to eBay to WooCommerce to Magento, we’ve done it all.

No software is one size fits all, so we start with a free initial consultation to determine the best path forward for you. You’ll also receive advice on the marketing piece which will be a huge factor in your success. We highly recommend having someone either in-house or a local marketing company that will handle constant promotion of your products via social media and other online means. Our company works hand in hand with your marketing person to ensure that we have the proper things in place for each campaign they do. By assembling the right experienced team and putting in the hard work on your end, you can be successful in the e-commerce arena!