In today’s digital-first world, having a website has become a business necessity. Whether you’re selling goods or services or working with other businesses or customers, without a website, your business is bound to fail. This is represented in research published by Blogging Wizards, which states that around 50% of customers use website design as a metric to measure credibility.
However, looks aren’t the only important factor, as 83% of customers expect websites to load within 3 seconds. If your website does not, consider losing out on that particular sale. In this article by Webvolve, we’ll provide a deep dive into creating the perfect website to help your business grow and be successful.
1. Utilize Process Mining
Process mining tools are a form of AI application that can be used by businesses to improve their website performance. Once a process mining tool is incorporated with your website, CRM software, and other applications used by the business, it will start reading the event logs and making inferences. This is also a great way to integrate your customer relationship management (CRM) and enterprise resource planning (ERP) tools.
A process mining tool will provide useful information on how to best align your website with customer demands. By analyzing data from various sources, such as feedback forms, customer service logs, and website analysis tools, it’ll provide you with deep insights into how and when customers interact with your site.
Additionally, utilizing the log data, the process mining algorithm will start visualizing workflows in these applications to provide a clear picture regarding its efficiency and areas of improvement. For instance, the tool may find that the flow of information from your website to the CRM isn’t as optimized as it can be, owing to poor setup or other operational inefficiencies. Correcting such issues is bound to improve website performance, gain accurate customer information and improve business efficiency.
2. Practice Process Mapping
Process mapping is a strategy that adds on the insights created through your process mining activities. Similar to process mining, process mapping also involves creating workflows. However, these workflows are not limited only to interactions between applications. Rather, it represents the quality and speed of communication between employees working for different teams of the business.
The website data provided by your process mining tool will provide great insights into departments where performance is lagging. Additionally, these insights will serve as a guide on how to improve efficiency and communication. To get the most out of this activity, it’s best to speak with employees and team heads to uncover bottlenecks that may not be analyzed through the process mining tool.
Process mapping will help you to create a workflow in a human-centric manner. Making it easier to make changes and experience immediate positive results in terms of improving website performance. If you’re interested in learning how to assess the benefits of process mapping, this is a good option to consider.
3. Create Eye-Catching Infographics
Infographics are powerful visual tools that can be used to easily convey a lot of information to customers through a simple glance on your website. Additionally, as reported by Visme, businesses can increase their chances of securing payment from customers by 30% through the use of infographics.
Common types of infographics you should use on the website include:
Banners: These are infographics located at the top of your homepage that are bound to catch customers’ attention. Hence, include details regarding limited-time sales and discounts accompanied by a CTA (call to action) so that customers take the intended action post-viewing.
Charts: Whether it be providing a breakdown of your services or past business performance, charts are the way to go compared to publishing large paragraphs on your website. Not only do charts make it easier for customers to consume information but also help your website stand out from the competition.
When it comes to ensuring that your website is built with business growth in mind, process mining, process mining, and using infographics serve as the three pillars for success. By taking advantage of these tools, you can maximize efficiency and productivity within the organization while also ensuring customer satisfaction through delivering relevant content tailored specifically to their needs.
This is a guest blog post written by Cody McBride.